Domain Names

Interesting domain name story that reminds me of my experience way back in 1997. Some of us had started XTreme Computing, and from the time we started talking about a web site to the time we went for hosting and a domain name, a matter of a few months, someone else grabbed the obvious xtremecomputing.com. That had the benefit of being a precise match of company name, while having the demerit of being lengthy. The former outweighed the latter, in my opinion, though my advice when starting from the domain name is go as short and memorable as possible. Or spellable, really, which is an element of memorable. We ended up with xtremecomp.com, which worked out but was not the same. It was not until later I thought of xtremeware.com, as an afterthought for software branding.